QUICKTRANS

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>_01 / PROJECT_FILE

CLIENT: QUICKTRANS

INDUSTRY: LOGISTICS

TIMELINE: APR — JUN 2025

MY ROLE: ART DIRECTOR / LEAD DESIGNER

TEAM: GRAPHIC DESIGNER

I LED:

PROJECT / CREATIVE DIRECTION / CLIENT COMMUNICATION / DESIGNER DIRECTION

I DESIGNED:

CORE CONCEPT / VISUAL SYSTEM / WEBSITE / BRAND APPLICATIONS

REBRANDING / BRAND SYSTEM / WEBSITE

THE BRAND HAD GROWN.

THE DESIGN

NEEDED TO GROW WITH IT.

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QuickTrans’s previous identity had done its job well: it made logistics feel simple, friendly and accessible. But as the company evolved, that visual language no longer matched where the brand was heading.

My challenge was to move the brand forward without losing the clarity and approachability people already knew it for.

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> KEEP THE CLARITY. CHANGE THE ATTITUDE.

I kept what already worked: simple visual storytelling, recognizable transport imagery and an approachable way of explaining logistics — but rebuilt the visual language around them for a more mature and distinctive brand.

A new palette, typography and illustration style transformed how the brand looked and felt — without making logistics harder to understand.

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ROUTE STORYTELLING

HAND-DRAWN LAYERS

STENCIL GRAPHICS

URBAN MARK-MAKING

> THE CLIENT CALLED LOGISTICS AN ART. I HAD TO MAKE IT FEEL LIKE ONE.

That idea became my starting point. Instead of illustrating it literally, I used it as a question: what kind of art could capture the character of QuickTrans?

Street art and graffiti gave me what I was looking for: energy, individuality and the feeling of a living city — a direction that felt expressive without losing its connection to movement and logistics.

Banksy became one of my references — not as a style to copy, but as proof that something raw, public and unexpected can still be unmistakably art.

FROM A VISUAL DIRECTION

TO A BRAND SYSTEM.

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DAVID

Working closely with the graphic designer, I turned the concept into a flexible visual language — something the brand could actually use, not just a collection of expressive visuals.

It had to work everywhere — from the website and social media to presentations, print and physical materials — without losing its character.

We also brought David — QuickTrans’s recognizable offline mascot — into the system, giving him a visual language and a place in the brand’s digital world.

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> THEN I BROUGHT THE SYSTEM ONLINE.

The website became the main digital expression of the new identity. I designed it from the ground up to turn a static visual system into a digital experience that felt just as expressive — without sacrificing clarity or usability.

Interaction became another way to experience the “logistics as art” idea. Each playful moment was designed around the company itself — inviting people to discover QuickTrans by interacting with its world, not just reading about it.

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> THE SYSTEM HAD TO WORK OFF-SCREEN TOO.

The identity moved beyond the website into real-world applications — from event materials and partner gifts to everyday objects the company could keep using.

Some of these materials were later created by the client independently, using the brand guidelines we developed — a good test of whether the system could actually live beyond the original project.

CLIENT

GRAPHIC DESIGNER

DESIGN WAS ONLY

HALF OF MY JOB.

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I worked between the client and the designer — translating business needs and feedback into clear creative decisions, setting the direction and keeping the whole project aligned.

I shaped the core concept and visual direction, then gave everyone clear ownership of their part: the client developed the content, the designer expanded the identity into brand guidelines and illustrations, while I brought everything together in the website.

TRANSLATED FROM RUSSIAN

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> PROJECT_01 COMPLETE.

> THE PROJECT ENDED. THE WORK KEPT GOING.

> 4× DESIGN AWARDS

— CLIENT / QUICKTRANS

“A year later, we still don’t want to change any of it. We want to keep developing what we already have. QuickTrans now looks more mature, confident and modern — without losing who we are.”

— CLIENT / QUICKTRANS

“When I start a new project, I don’t even think about who to call — I just text Anna.”